Cause Marketing

One of the ways that AAUW advances equity for women and girls is through cause marketing — partnerships with companies that want to give back while engaging their customers and employees.


AAUW’s partners share our vision of closing the gender gap and are key players in driving equity for women and girls. In the fight to close gender gaps, they share their talents, resources, and vision to help make gender equity a reality.

LUNA and AAUW: #20PercentCounts

LUNA and LeanIn.Org raise the bar for equal pay. Equal is Equal.

In recognition of Equal Pay Day, LUNA partnered with AAUW to offer a 20-percent discount to reflect the gender pay gap. By teaming up with AAUW, LUNA continued its history of championing women’s equality by raising awareness about the 20-percent gender pay gap that women face. To spread the message that #20PercentCounts, LUNA offered a 20-percent discount on all LUNA Bars sold on April 3–11, 2017, and matched the discount with a donation of up to $100,000 to sponsor no-cost AAUW salary negotiation workshops in partnership with Lean In’s #20PercentCounts campaign.
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RealHer Makeup

By partnering with AAUW, RealHer is proving that it is a beauty brand built on philanthropy for the millennial audience. RealHer combines its mission to inspire women with motivational quotes on each product with a commitment to supporting gender equity. For every product sold, RealHer donates 20 percent of all profits to AAUW to support its mission to advance equity for women and girls through philanthropy, advocacy, education, and research. RealHer’s robust social media and influencer marketing outreach, which showcase its support for AAUW, have garnered acclaim from numerous bloggers and media outlets such as Nylon magazine.
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AAUW is on AmazonSmile! To support women and girls every time you shop, simply log in and add the “American Association of University Women Inc” as your charity. The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible AmazonSmile purchases.

Employee Giving

Maximize your employer’s philanthropic giving program by giving through your workplace! For every donation you make to AAUW, your workplace will often times also contribute. Set the example for your employer by investing in AAUW to support our mission of advancing equity for women and girls.

AAUW encourages companies and organizations that align with AAUW’s mission to reach out. Our partners are essential to making AAUW’s mission a reality, and we look forward to hearing from you!


Contact us to learn more about partnering with AAUW!