AAUW Branding Tool Kit

This tool kit helps member leaders, branches, states, and corporate partners present a consistent brand identity for AAUW. Maintaining professionalism and consistency will ensure that your audience recognizes AAUW as a reliable and committed organization for women’s equity and empowerment. Correct branding should be visible in all marketing materials (including photos, print, and social media) and at all AAUW-affiliated events. Use the following tools to support your next event or communications outreach!


AAUW Brand Guidelines

Members and students, use this tool for an overview of AAUW’s logo, including usage guidelines, trademark requirements, color palette, file types, and other resources.

Download the AAUW Branding Guide 

AAUW Brand Guidelines for Corporate Partners

For branding guidelines specific to corporations and AAUW partners, please contact partnerships@aauw.org.

Close up of unrecognizable woman writing on a paper with a pen.

AAUW Style Guidelines

Below are the preferred styles for some important AAUW-related names and terms. Standardizing your AAUW print and online materials makes you look more professional, establishes consistency, and helps with search engine optimization!

AAUW name

Use AAUW in documents and publications for AAUW members. If your audience is unfamiliar with AAUW, use “American Association of University Women (AAUW)” at the first mention and AAUW thereafter. Do not use “the” before AAUW or put periods between the letters.

Use AAUW Action Fund or the Action Fund for our 501(c)(4) entity.

Board of directors and leadership

Use initial caps when writing the complete formal name: AAUW Board of Directors. Do not use initial caps in any other case: the AAUW board, the board, director. Do not use director-at-large.

In text, capitalize a person’s title when the title precedes the name (AAUW Board Chair Julia Brown) but use lowercase when it follows the name (Julia Brown, the AAUW board chair).

Branches, states, and affiliated entities

Write AAUW of [state]: AAUW of Oregon

Using the following format for branches: AAUW Arlington (VA) Branch, the Arlington branch

Do not use an initial cap if you use the word “branch” by itself in a sentence: The branch officers voted to support the conference.

Use the following format for YWTF: Younger Women’s Task Force Washington (DC) Chapter

Committees and task forces

Use initial caps when writing the formal name of the committee or task force: AAUW Public Policy Committee, the committee; AAUW STEM Task Force, the task force

Students and college/university members 

Student associates (not referred to as student affiliates) are individuals who are involved with AAUW but do not already hold a degree and are enrolled in a two- or four-year educational institution.

College/university members (not referred to as partners) are accredited higher education institutions that collaborate with AAUW and are eligible for unique membership benefits.

Use the following format for student organizations: The AAUW student organization at Pennsylvania State University (first reference), the Penn State student organization (subsequent references)

National Logos

Download a zip file containing the color, grayscale, and reverse variations of the AAUW national logo.

 Download the national logo

AAUW Arkansas

State and Branch Logos

Download your state or branch logo through the Member Services Database.

Student Organization Logos

All student organizations receive a customized AAUW logo once they register their group. Didn’t receive your logo? Email leadership@aauw.org.

Print your own AAUW businsess card with this downloadable template

Business Cards

This downloadable template can be used to print your own business card on the Avery 10-card business card template. If you prefer, you can also create personalized business cards using microperforated (easy to tear apart) card stock sheets purchased through ShopAAUW.

This template was designed to print on an Avery (or similar brand) 10-card template, which is good for these versions of Avery business cards:
5871, 18871, 27871, 27881, 27882, 27883, 28371, 28873, 28876, 28877, 28878, 38871, 38873, 38876, 5371, 5376, 5377, 55871, 55876, 5870, 5871, 5874, 5876, 5877, 5878, 5882, 5911, 8271, 8371, 8372, 8376, 8377, 8471, 8476, 8571, 8865, 8870, 8871, 8872, 8873, 8874, 8875, 8876, 8877, 8878, 8879

 Download the template (Word 39k) 



Download a favicon.ico image file to use as a shortcut icon on your website. Favicons show up in the address and bookmark bars of internet browsers.



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What do community members associate with your AAUW brand and logo? Learn how to shape your audience’s perspective and attract new members!

AAUW Site Resources

Through AAUW’s Site Resources program, we create and host free websites for AAUW’s branches and states. Join more than 540 other branches and master your website long before your next meeting!

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